May. 8th, 2015

v_s_c: (Default)
http://www.sciencedirect.com/science/article/pii/S0195666315001452
"Past research has shown that the experience of taste can be influenced by a range of external cues, especially when they concern food's quality. The present research examined whether food's ethicality – a cue typically unrelated to quality – can also influence taste. We hypothesised that moral satisfaction with the consumption of ethical food would positively influence taste expectations, which in turn will enhance the actual taste experience. This enhanced taste experience was further hypothesised to act as a possible reward mechanism reinforcing the purchase of ethical food. The resulting ethical food → moral satisfaction  → enhanced taste expectations and experience → stronger intentions to buy/willingness to pay model was validated across four studies: one large scale international survey (Study 1) and three experimental studies involving actual food consumption of different type of ethical origin – organic (Study 2), fair trade (Study 3a) and locally produced (Study 3b). Furthermore, endorsement of values relevant to the food's ethical origin moderated the effect of food's origin on moral satisfaction, suggesting that the model is primarily supported for people who endorse these values."

По наводке:
http://progenes.livejournal.com/263621.html

Profile

v_s_c: (Default)
v_s_c

July 2025

S M T W T F S
  12345
6789101112
1314151617 1819
20212223242526
2728293031  

Most Popular Tags

Style Credit

Expand Cut Tags

No cut tags
Page generated Sep. 5th, 2025 01:08 pm
Powered by Dreamwidth Studios